I suppose this was inevitable...
Apparently the major publishers will be seeking companies who want to get some "product placement" in their comic books! See an article at ICV2 HERE. And here's the intro to the WALL STREET JOURNAL article HERE. (Sorry, but you need a subscription to the WSJ Online to read the whole thing.)
Remember when those nasty Reese's Pieces were being scarfed up in that movie by the equally nasty E.T. The Extraterrestrial?
I wonder how much it would be to put COMIX CONNECTION in the background of a Spider-man comic book?