From the Vault #874
Check this out! A MARVEL HEROES RETURN foam boomerang flyer:
I remember getting a bag of 12 of these 11-inch foam toys one Wednesday back in 1997 in our comic shipment as a promotional tool to help bring attention to the "patch things back up" Marvel Heroes Return titles. Besides creating mayhem in the store amongst the employees for ten minutes, we were at a loss to understand how to use these to help sell the books. The best we could come up with was whipping them at customers and bonking them on the head with them as they came in the store, and then politely asking them if they had any interest in the upcoming relaunches. Needless to say, we may have inadvertently helped people NOT get that crappy Rob Liefeld Captain America.
So, in a way, it worked.
But, hey, at least they're not X-ZYLOs!
Heh heh heh.