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Wednesday, March 04, 2009

An odd logo

As I was sipping coffee in my kitchen this morning, my eyes fell upon the tin of LYLE'S BLACK TREACLE that I picked up on my trip to Ireland back in the '90s:

I brought that home from my trip not because I liked treacle, but because of the bizarre logo on the tin:

Here's the explanation, from LYLE'S website:

The "lion and the bees" trademark

Abram Lyle had strong religious beliefs, which is why the Lyle's Golden Syrup trademark depicts a quotation from the Bible. In the Old Testament (Book of Judges 14:14) Samson was travelling to the land of the Philistines in search of a wife. During the journey he killed a lion, and on his return past the same spot he noticed that a swarm of bees had formed a comb of honey in the carcass. Samson later turned this into a riddle: "Out of the eater came forth meat and out of the strong came forth sweetness".

The "lion and bees" were quickly becoming identified with Lyle's Golden Syrup, and it was registered as Lyle's trademark in 1904. Plaistow employees did not forget to celebrate its 100th birthday in 2004.

However, no-one knows why Abram chose the wording 'Out of the strong came forth sweetness'. Was he referring to the tin holding the syrup - or the company producing it?

Weird, isn't it?

(My house is full of this kind of useless stuff that caught my eye. It's like the nest of a magpie... shiny objects with no obvious connection.)



At 3/04/2009 12:28 AM, Blogger SavageMouse said...

It is a neat can. Though I just had to go look up what 'treacle' is. :)

I've filled my apartment with stuff like that too. Flea market can be a very dangerous place when you're attracted to random shiny things. I have over 50 egg beaters on my living room wall. No lie.

At 3/05/2009 8:34 AM, Blogger Bill at Comix Connection said...

HA! That's awesome and strange and probably very cool to see. At one time I collected EGG SCALES (you know, to grade eggs) and I stopped when I had about twelve different designs of them. Now I have none.

I do have about 30 antique electric fans. Don't get me started.

At 3/06/2009 5:38 PM, Blogger SavageMouse said...

because I like to show them off ~~>

At 3/06/2009 11:58 PM, Blogger Bill at Comix Connection said...

OK, SavageMouse, that is completely awesome. Seriously, very cool. Now I'm gonna have to scan some pictures of my electric fan collection and post them for all to enjoy. Or not.


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